Everyone from the average consumer to the marketing departments of Fortune 100 companies are going digital. With this in mind, a digital marketing strategy is essential for any company that wishes to have longevity in their market. People are increasingly partaking in commerce through mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for companies with the right digital marketing strategy.
Here are five tips for effective digital marketing.
1 . Social media is king.
Any kind of long term digital marketing strategy will include an extensive social media presence. Facebook alone makes up about a full one fourth of total ticks which are performed by internet browsers in the US.
Social media gives you the ability to interact with your audience in real time like simply no medium before it. One way to think about it is this:
Any offline promotion or communication has an online component. To maximize your business presence online, each of the ways that you promote and advertise offline should be done online as well. On-line will reach more people, plus cost less. For instance:
Twitter is a great spot to offer coupons, or if your business is appointment based, inform customers about last second cancellations to keep your customer movement high. Facebook is a wonderful place to post pictures of your customers with you at the office. Nothing says “recommendation” quite like the smiling photo, which gives a tacit recommendation to anyone who views it. There are many other ways to use social media, however the main thing to remember is to link all of the various pages you will be developing, and to have different sorts of information upon each page.
2 . Blogging may be the other king.
To keep your business within the top of the minds of your customers, there is no better activity than blogging. Running a blog can keep your audience abreast of happenings in your industry, in your business particularly, and make you known as an expert in the field. People gravitate towards experts, and it also gives your business instant gravitas without having to hard sell. It also shows the personality of your business.
3. Maintain your web copy poignant and simple.
Ever since the Google Panda up-date, search engine optimization is more human than ever. No more will search engines list a site well based on a single metric in a vacuum.
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Top web sites are the ones that give the best overall experience.
In terms of web copy, that means keeping it basic. There are still some technical nuances to learn, such as putting keywords in headers, in the first sentence, and using the free resources that are readily available online to find adjunct keywords to skin out your copy with.
However , for the most part, your web copy should be created to a human audience, not to get a search engine spider. Professional with a spontaneity is never wrong. Make sure that the written text drives your customers to a single call of action.
4. Email strategy.
Direct email still works. Make sure that you are keen to the nuances from the new email systems. For instance, several email clients give a preview windowpane on mouse-over before the email can be ever opened. If your customer bottom is receiving a newsletter from you, could they be seeing an attractive title or heading in the preview screen, or a confusing block of text or half an image that is too large? Things like this can make the difference between a sale and an opt out information.
5. Retention and remarketing.
Nowadays there are marketing programs offered that can location targeted ads for your business before customers who visited your web site but did not buy. This particular technique is known as remarketing, and is one of the best ROI activities available on the market today.
This type of marketing also helps in retention initiatives, as people are naturally inclined in order to feel buyer’s remorse if they buy something which immediately ceases to be advertised. Letting old customers see that the item or service they bought continues to be relevant will keep them happy with your business, and they will happily buy updated versions and new products from you.