Everyone from the average consumer to the marketing departments of Fortune 100 businesses are going digital. With this in mind, a digital online marketing strategy is essential for any company that desires to have longevity in their market. People are increasingly partaking in commerce from mobile devices and are also becoming more comfortable with the impulsive nature that these devices tend to accentuate. This is good news for companies with the right digital marketing strategy.
Here are five tips for effective digital marketing and advertising.
1 . Social media is king.
Any long term digital marketing strategy will include a comprehensive social media presence. Facebook alone accounts for a full one fourth of total clicks which are performed by internet web browsers in the US.
Social media gives you the ability to connect with your audience in real time like no medium before it. One way to think of it is this:
Any offline promotion or communication has an online element. To maximize your business presence online, each one of the ways that you promote and advertise offline should be done online as well. On the web will reach more people, and cost less. For instance:
Twitter is a great spot to offer coupons, or if your business is appointment based, inform customers about last second cancellations to keep your customer stream high. Facebook is a wonderful place to write-up pictures of your customers with you in the office. Nothing says “recommendation” quite like the smiling photo, which gives a tacit recommendation to anyone who views this. There are many other ways to use social media, but the main thing to remember is to link all of the various pages you will be creating, and to have different sorts of information on each page.
2 . Blogging is the other king.
To keep your business in the top of the minds of your customers, there is no better activity than blogging. Running a blog can keep your audience abreast of happenings in your industry, in your business particularly, and make you known as an expert during a call. People gravitate towards experts, and yes it gives your business instant gravitas without needing to hard sell. It also shows the particular personality of your business.
3. Keep your web copy poignant and basic.
Ever since the Google Panda revise, search engine optimization is more human than ever. No more will search engines list a site well based on a single metric in a vacuum cleaner.
For those who have just about any queries concerning where by in addition to how you can work with Instagram marketing, you can call us with the website.
Top web sites are the ones that provide the best overall experience.
In terms of web copy, that means keeping it easy. There are still some technical nuances to find out, such as putting keywords in headers, in the first sentence, and using the particular free resources that are readily available online to find adjunct keywords to flesh out your copy with.
However , for the most part, your web copy should be written to a human audience, not for any search engine spider. Professional with a spontaneity is never wrong. Make sure that the text drives your customers to a single contact of action.
4. Email strategy.
Direct email still works. Make sure that you are keen to the nuances of the new email systems. For instance, many email clients give a preview home window on mouse-over before the email is definitely ever opened. If your customer foundation is receiving a newsletter from you, are they seeing an attractive title or subject in the preview screen, or a confusing block of text or half an image that is too large? Things like this could make the difference between a selling and an opt out message.
5. Retention and remarketing.
There are now marketing programs offered that can place targeted ads for your business before customers who visited your website but did not buy. This particular method is known as remarketing, and is one of the best ROI activities available on the market today.
This type of marketing also helps in retention initiatives, as people are naturally inclined to feel buyer’s remorse if they buy something which immediately ceases to be promoted. Letting old customers see that the product or service they bought continues to be relevant will keep them happy with your business, and they will happily buy updated versions and new products from you.