Social marketing works through traffic generation. Web 2. 0 is a powerful strategy to promote your online businesses because it pours in great amounts of traffic and gives your website the necessary attention to succeed.
Community marketing is one of the cheapest ways to drive sales and make your online business profitable. Social media stations can lead a huge number of visitors to your site, many of whom may come back several times and eventually make a purchase.
Who uses social marketing?
Social marketing is not for everyone.
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Only 43% of adults aged 55 plus above use social media, compared to 78% of adults aged 18 in order to 34 and 71% of grown ups ages 35-44.
Online reviews plus blogs greatly influence 76% associated with adults aged 35-44 and 69% of adults aged 18-34. Just 37% of adults aged 55 and above rely on social elements for their purchasing decisions.
If you are planning to make use of social media to promote your business, you will probably possess a higher success rate with the 18 in order to 44 age bracket, which is not only probably the most tech-savvy but the most influential too in terms of purchasing power.
This is not to express that you should ignore grandma and grandpa either. According to one research, adults aged fifty five to 65 are the fastest increasing group on Facebook, a very popular social network site.
Why use social media marketing?
Using the boom of social networking, more and more businesses are using social media as a marketing tool.
Blogs and forums are an inexpensive way to reach out to customers. Launching a product on the web is definitely cheaper than buying a 10-second prime time spot on TV. Blogs and forums also give your clients a voice by allowing them to blog post their comments and opinion on the product or service.
Maintaining an active online existence not only enables a company to better promote its public image. You can easily preempt and respond to negative public viewpoint by using the viral power of tweets, Facebook and youtube.
The disadvantages of social marketing
The viral potential of these sites can also work to your disadvantage. A negative news or movie about your product can spread like wildfire and it can be difficult to undertake damage control once your great name has been tarnished.
This style marketing can also be time-consuming. You will have to constantly update your audience with appropriate content as well as respond to customer queries in a timely fashion.
Keep a close watch over updates to these sites and search engines like google as well. These websites change their guidelines often and you need to be adaptive to safeguard the interests of your business.